Today is Halloween and statisticians say that more than 171 million Americans will celebrate it this year, with 7 out of 10 consumers planning to hand out candy. Total U.S. Halloween spending in 2016 will reach $8.4 billion, with the average consumer planning to spend $82.93 on decorations, candy, costumes and more. It's projected that more than $2 Billion will be spent on Halloween candy this year in the United States.
The estimated number of potential trick-or-treaters (children age 5 to 14) across America is over 41 million. Of course, many other children -- older than 14 and younger than 5 -- also go trick-or-treating. A recent survey of over 40,000 Americans reveals the following as the most popular Halloween candy:
- #1: Candy Corn
- #2: Reese's Peanut Butter Cups
- #3: KitKat Bars
- #4: Nestle Butterfinger
Most parents, 82 percent, use a variety of strategies to keep kids from going overboard on the Halloween treats. Many parents say that after letting kids indulge in some treats right after trick-or-treating, they limit their kids to a certain number of pieces each day or put the candy stash out of reach and out of sight. Then kids have to ask for it -- that is, if they remember that it's there!
Just 15% of parents say that they offer trick-or-treaters healthy non-candy alternatives, ranging from bags of pretzels to small toys like yo-yos. About 37% say that they offer toys and candy. Nearly half of all parents just give out candy. Whatever your plans are for Halloween, be safe out there! Research by the Safe Kids organization shows that on average, twice as many child pedestrians are killed while walking on Halloween compared to other days of the year. Also, only 18% of parents use reflective tape on their children's Halloween costumes.
Keep reaching for life's mileposts!
The P.A.C.E. Fitness Foundation, Inc.
P.A.C.E. is a non-profit organization aimed at Promoting Active Children Everywhere.