Tuesday, April 9, 2019

What Are The Top Social Media Networks For U.S. Teens?

This chart (from Statista.com) shows the popularity rise and decline of various social media networks among U.S. teenagers from 2012 through 2018. Snapchat is the most important social network for 46 percent of U.S. teens. Facebook comes in fourth with only six percent of American teenagers ranking it as their favorite.

A recent survey shows that 95 percent of teenagers have a cell phone. When it comes to social media, teenagers spend a lot of daily time interacting with friends and family, posting statuses, pictures, music and videos, or playing games. Many have profiles on different platforms for different purposes and enjoy the flexibly of using specific features according to their needs.

At the top of the popularity chart is Snapchat, a private messaging app known for photos and short videos that are automatically deleted after they've been viewed. For teens, this "self-destructing" feature is a big part of what makes Snapchat so appealing, encouraging teens to interact more frequently, safe in the knowledge that all their previous snaps disappear -- unless a screen capture is performed!

Facebook may have ruled social photo-sharing on the Web, but Instagram rules over it on mobile devices. Instagram is the second most popular social media network with teens. Also, teens like the Twitter social network, which is a hub for real-time news and connecting with high-profile individuals and celebrities. Twitter's visual component of embedded multimedia (such as photos, articles, and videos in tweets) attracts most teens.

Not included in the chart is YouTube, but it cannot be dismissed! In 2018, YouTube became the most popular social app among American 13- to 18-year-old teens.

Keep Reaching For Life's Mileposts,

Paul Staso